Nonontante la crisi stringa alla gola anche la Spagna, a meno di 15 giorni dall’ evento più atteso dell’anno, è finalmente arrivata la conferma ufficiale che la ventiquattresima edizione del Pozo Izquierdo PWA Windsurf World Cup andrà regolarmente in onda dal 2 al 7 luglio prossimi. Gli organizzatpri locali, daranno un nuova domensione all’evento trasformando il Windsurf World Cup into the Gran Canaria Wind&Waves Festival… sembra una hard move di freeestyle estremo ed invece è buona notizia per la coppa del mondo e per le Canarie. Dopo la cancellazione dell’evento di Lanzarote serpeggiava un discreto pessimismo nell’ambiente ed invece… Pozo Confirmed! More info su www.grancanariawindandwavesfestival.com and of course www.pwaworldtour.com

The XXIV edition of the Pozo Izquierdo PWA Windsurf World Cup arrives new and improved to kick off the 2012 PWA Wave Tour in style. The Gran Canaria Wind&Waves Festival, will take place between the 2nd to the 7th July at Pozo Izquierdo (Gran Canaria), and promises to be better than ever.
Event organizers, Club Moreno Twins, aim to bring a whole new dimension to the event, transforming the Windsurf World Cup into the Gran Canaria Wind&Waves Festival.  The nerve centre of the festival will be a huge marquee at the beach, which will provide a vast selection of leisure and sports activities during the day, alongside the main attraction of the PWA Windsurf World Cup itself, before being turned into a haven of musical entertainment with concerts at night. The twenty-fourth edition of the PWA Pozo Izquierdo Wave World Cup will see Pozo locals, Daida Ruano (Starboard / Severne) and Phillip Koster (Starboard / NeilPryde / Maui Ultra Fins); both start the defense of their respective PWA Wave World Tour Titles in Gran Canaria. In order to do so they will have to defeat some of the most radical sailors in the world.
The Cabildo (island government) of Gran Canaria, through their Tourism promotions department, and the Canary Island government, through Promotur, have remained the principal sponsors of the event, which this year is being organized by ¨Club Deportivo Moreno Twins”, with Daida and Iballa Ruano heading up the team. Together with them, the county council of Santa Lucia and Volkswagen Comerciales, are the main sponsors. With further support coming from another large group of partners, mainly businesses from the Santa Lucia area, keen to show their support for the energetic new profile of the event.
Party on the Water and Dry Land
As with many of the events on the PWA World Tour, the sideline activities, which often define each event, are as important as the competition itself. In Gran Canaria the action on the water is guaranteed, so for 2012, the action off the water will be guaranteed too!
The program of activities includes youth and kids workshops alongside a range of other sporting activities, as well as demonstrations from dance school PluffStudio and Yure, a former contender from Spanish TV’s “Fama, a bailar” showing us all his best moves on stage! The final day of the event will also see a beach clean-up to help protect the ecological wellbeing that a clean and green sport like windsurfing represents.
Daida Ruano and Philip Koster begin their PWA World Title defense.
The man and woman to beat at Pozo this year, will be German Philip Koster and born and bred Pozo rider, Daida Ruano Moreno. Both riders were the stand out sailors at Pozo during the 2011 contest. Last year’s event witnessed some of the most spectacular conditions in history, with winds gusting over 45 knots combined with big waves. Gran Canaria is a key event on the PWA Wave World Tour and in the World Championship Title race for both men and women. 2011 was no exception and we don’t expect 2012 to be any different either so standby for a spectacular event!
At 18 years old, Philip Koster celebrated his first PWA Wave World Title in Sylt, Germany in 2011. Koster won the event in Pozo earlier that year to set up his title charge, underlining the importance of the Gran Canaria contest. Koster bases himself in Gran Canaria and has revolutionised the sport by pulling off the most radical moves ever seen. This has driven the level on the PWA Wave World Tour (literally) sky high, as the riders continue push harder and harder to test the boundaries of the sport and increase their own phenomenal abilities.
The 2010 PWA Wave World Champion, Victor Fernandez (Fanatic / North) from Almeria and Gran Canaria´s very own Dario Ojeda (Tabou / Gaastra / MFC), finished last year’s event in second and third place respectively. Once again this year, they will look to threaten Koster’s dominance, however, they are not the only sailors that are capable of posing a threat to Koster. Venezuela’s Ricardo Campello (JP / NeilPryde / MFC), Brazilian’s Marcilio “Brawzinho” Browne (Goya / Goya) and Kauli Seadi (JP / NeilPryde), Britain’s Robby Swift and finally Tenerife’s Dany Bruch all have the potential to beat the man from Vargas beach. Local riders Eleazar Alonso, José Romero (JP / NeilPryde) and Omar Sanchez, deserve a mention too, as they know the local conditions better than anybody and could provide some surprises during the event.
In the girls’ competition, Daida Moreno won the opening event of 2011 in Pozo, ahead of her sister Iballa in second. This initial success eventually led to World title number 21 for the Moreno Twins. The Twins are part of the legend of this sport, to which they have managed to give a new dimension, making moves and maneuvers on the waves and in the air that were only in the hands of male riders before. Iballa and Daida are undoubtedly the female favorites going in to this year’s event, but perhaps their strongest challengers, Gran Canaria local Nayra Alonso and Silvia Alba from Seville, will be absent, as they prepare for a greater challenge - to become mothers for the first time!
The level of women competitors on the PWA Wave Tour continues to increase dramatically with the influx of young blood that has come into the sport in recent years, but experience still plays a vital part meaning multiple World Champion and general all round windsurfing talent, Karin Jaggi (Patrik / Severne) from Switzerland will again be the main threat to the Ruano sisters on their home beach.
International media reach
The beginning of the PWA wave season will turn all eyes on Gran Canaria as the World of Windsurfing fixes its gaze on what is expected to be one of the most explosive events of the year. But, aware of how important the tourist promotion of Gran Canaria is, the organization has designed an ambitious communication plan with which they plan to bring the name of Pozo Izquierdo and Gran Canaria not only to the borders of Spain, but to the far reaches of the planet.
The objective is to make the Gran Canaria Wind & Waves Festival 2012 an event of international prestige that will do justice to the spectacular competition on the water that, year after year, has made of Pozo Izquierdo and Gran Canaria one of the most important windsurfing destinations in the world.
Social Media
In the age of social media the Gran Canaria Wind & Waves Festival will be coming at you from all angles, including specific channels on Facebook, Twitter, YouTube, and Flicker in addition to the event website www.grancanariawindandwavesfestival.com and of course www.pwaworldtour.com where the event will be streamed live as well as carrying results, rankings, sailor profiles and all the information you need to follow the event.
Would be competitors
For all competitors out there looking to make their mark on the wave tour this year, entry forms will be released later today by email.